NIKE RISE

The first LED Basketball court. Ever.

NIKE RISE

I was lucky enough to be a part of this groundbreaking project, creating the worlds first ever LED basketball court. We did such a great job, Nike has hired us to repeat the magic every year.

The Final Product

The floor served as a multipurpose tool: helping the players to run drills, keeping the audience entertained, but most importantly it tracked each players movements. This data was a key factor in determining who would be the ultimate Ballers of China.

The Pitch

It's exciting to have a movie theatre screen serve as a floor surface, but my focus was how to make this a useful tool, bypassing the eye candy