To launch his upcoming fragrance, Jay looked to my team for a 360 pitch. The concept? Once you're at the top, you keep moving forward.

We created a series of posters, able to work as a collection or stand alone to spark curiosity

We didn't limit ourselves to OOH Advertising, aiming to partner with existing tastemakers such as Life&Times and GQ Style. Eventually leading to the launch of our own website with featured content from the Man himself.

No good 360 pitch comes without its bag of goodies and over the top tactics. From a gold plated armored trucks with samples, to keeping the world "gold" in lights